Arsenal’s venture into cryptocurrency

arsenal crypto

Photo: Stuart MacFarlane/Arsenal Football Club

The London-based club became the first major football club to agree to promote a cryptocurrency business  when it signed a sponsorship deal with CashBet.

CashBet is a Californian online gaming business formed in 2012, which has launched an Initial Coin Offering (ICO). The business was founded with a vision of “using their extensive gaming software experience to build a next generation mobile-first monetisation platform for social and mobile gaming.”

The deal, the value of which was undisclosed, is the first time a major global sporting team has officially partnered with a cryptocurrency firm. It comes as an increasing number of regulators and business leaders express concern about the dangers of consumers risking their savings in unregulated virtual currencies.

The pre-sale kicked off on January 24 and is due to last until February 20 at 5pm GMT, followed by the public sale beginning on March 20, continuing until April 27.

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CALIBRE was created for the discerning sports fan who loves the finer things in life. Established in 2014, the magazine has chronicled some of the biggest sports stories in Singapore and beyond. In addition to personality profiles, special features and event round-ups, CALIBRE is also a luxury lifestyle guide. Through our online platforms, we present the best in sports and luxury lifestyle to our readers around the world.

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Contact: Jacqueline Wong
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Tel: 6223 4258

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